facebookIcon tracking
eyebobs logo in white

eyebobs Increases Customer Acquisition Through Digital.

The Client

eyebobs is a leading eyewear company that works with some of the best designers in the world to develop daring, distinctive frames.

They historically experienced steady year-over-year growth, but 2020 introduced new complexities to navigate and increased competitiveness within their industry. These market shifts forced eyebobs to reimagine their marketing strategy so they could continue to expand their customer base and increase revenue.


Distinct Growth Opportunities


Strategic Recommendations

Smiling woman with pink glitter eyeglasses

The Challenge

An Eye on the Competition: Creating an Action Plan to Lead in the Digital Landscape.

To keep pace in an extremely competitive digital landscape, eyebobs tasked 3Q Digital with uncovering all potential growth marketing opportunities and making specific recommendations for how to capitalize on those.

This action plan included three main goals:

  • Acquire unique new customers without exceeding profitable customer acquisition cost limits
  • Increase revenue via digital channels
  • Grow and maximize the opportunity within eyebobs’ existing customer list
A woman in blue glasses
Sunglasses in a display case
Brunette woman with eyeglasses

3Q Digital’s Solution

131 Growth Opportunities. 13 Strategic Recommendations. 1 Vision.

Stage One:
3Q Digital conducted a comprehensive, robust audit of eyebobs’ marketing and website tech stack, their site’s user experience and SEO health, and their digital marketing program. This full-funnel opportunity analysis uncovered improvement opportunities within four areas:

  • Data management and measurement
  • Website technology and content
  • User interface improvement and testing approach
  • Marketing strategy and execution

Across these four areas, 3Q Digital highlighted 131 distinct growth opportunities, which were then synthesized into 13 strategic recommendations.

Stage Two:
3Q Digital recommended strategies and tactics that would optimize eyebobs’ available resources for rapid impact and maximum growth. 3Q Digital also presented a 12-month digital growth plan for eyebobs to act on those recommendations and achieve their peak potential.

pair of blue eyeglasses
A woman in glasses holding cotton candy
Pair of glasses next to a bowl of granola
Blond woman with blue eyeglasses
eyebobs physical storefront
Two men with eyeglasses
Woman in a bright-colored shirt and eyeglasses

Woman with eyeglasses baking

The Results

Through our Partnership, eyebobs is “Owning It.”

eyebobs is still in the early phases of executing the plan 3Q Digital presented, but they are in the process of “owning their data.” They are already experiencing impressive results and building a game-changing infrastructure for continuous growth. Some of those outcomes include:

  • Conversion improvements of 150 basis points in some channels
  • Improvements in eyebobs’ ability to acquire new customers through
    paid media
  • Significant improvements to eyebobs’ website, such as speed
    improvements and underlying architecture changes
  • Implementation of a data warehouse and consumer data platform

Overall, we have seen improvements in our ability to acquire new customers using paid media. Based on 3Q’s recommendations, we have made improvements to our site that have led to speed improvements and underlying architecture changes that will help significantly over time.

testimonial icon

Michael Hollenstein

CEO, eyebobs


View more client work

25 E Washington Street
Suite 420

Chicago, IL 60602

(650) 539-4124

Want to become a client?

Contact Us decorative arrow

Want to join the team?

View Our Openings decorative arrow

Find us on social media.

Press inquiries.

Email Us decorative arrow

Expert insights for your inbox. Subscribe to our content.

Accept No Limits.